Jessie Murph x Poshmark
My Role: Main Copywriter
Designers: Ally Ogata
Our team collaborated with emerging artist Jessie Murph on her In The Sticks Pt. II tour, bringing Poshmark into the experience through a pop-up closet, an exclusive hat, and a branded installation.
I created the tagline, worked on the ‘Rage to Riches’ installation, and led copy across the pop-up email drops—then got to see it all play out IRL on tour.
Closet Drop Emails
Hat + Installation
Write it. Stick it. See yourself in it.
The ‘Rags to Riches’ wall pulled lyrics from Jessie Murph’s music and flipped them with a Poshmark twist—inviting fans to add their own spin, turning the installation into both a backdrop and a personal statement.
I also created the tagline featured on an exclusive hat, sold in Jessie’s Poshmark closet and spotted throughout the tour.
