PoshFest 2025
PoshFest is Poshmark’s annual event where community, creativity, and commerce come together IRL.
In 2025, we brought it to Silicon Valley with a focus on innovation—spotlighting how new technology is shaping a more connected, personalized Poshmark experience. The challenge: make it feel future-forward without losing the heart of the community.
As Senior Copywriter, I led the voice and messaging across the entire event, developing the core narrative and bringing it to life across every touchpoint.
My Role: Copy & Messaging
Design: Peggy Liang, Emily Du
Photography/Media: Misa Catahan
Email Comms
T-Shirts
What’s better than a free t-shirt? One that’s personalized and proves you were there.
A live-printing station let attendees choose their design and customize their tee on the spot.
Pamphlet
Part guide, part PoshFest cheat sheet, this pamphlet is for attendees while they navigate the conference. Maps, must-see sessions, key moments, it’s everything you need, when you need it.
While the full agenda lives online, this version is built for quick glances between sessions. I wrote and edited the content across both the print and digital experience, ensuring a consistent voice throughout.
Restyled Magazine
Because what’s the point of a runway if you can’t shop it?
Restyled was designed as a companion to the PoshFest fashion show—featuring data-backed trends, curated merch, and QR codes that made every look instantly shoppable.